Jacqlyn Fratia

NYFW: CASTING HAIR

Jacqlyn Fratia
NYFW: CASTING HAIR

THE HAIR OF TOME AUTUMN WINTER 2017 

Aveda Global Creative Director Antoinette Beenders honed in on natural hair textures to create an array of individual styles for the Tome AW2017 show – celebrating confident, strong women– for New York Fashion Week (NYFW).

Dry Remedy™ Daily Moisturizing Oil was used to instantly add moisture and bring hair back to life. The sleek ponytails and curly styles were then set with Air Control™ Light Hold Hair Spray featuring the Pure-Fume™ aroma with certified organic lavender, bergamot and palmarosa.

#AvedaArtist Tip: “To create a super sleek, healthy style, use Damage Remedy™ Split End Repair on the ends right before you blow dry— this will seal in the product and instantly repair split ends.”

*Content by Living Aveda.