Back Of Bottle
By Ray Civello
Introducing Back Of Bottle
Ray Civello is proud to introduce his latest endeavour, Back Of Bottle / BOB . Created with a collaborative spirit, Ray hopes this innovative line of 26 products positively influences beauty culture to seek cleaner and greener high-performance products.
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Testimonials
Why BOB™?
Ray Civello created BOB™ in response to what he saw as an urgent need in the industry. Current product offerings were not enough and he felt the our valued Civello clients (and stylists in the salon) deserved more!
He wanted to create a modern line that was truly clean and sustainable, that did not compromise on style, luxury or the performance that stylists demand for their professional use in salons everyday. From the sustainable packaging to the all-natural, intoxicating aromas, BOB™ is vegan, PETA certified and never tested on animals.
IDENTITY NOT ACCESSORY
Own your identity, your individuality. Hair is not superficial, it goes beyond looks. Hair evolves with you. Inclusive + diverse products for a personalized approach to hair.
TOP SHELF WITHOUT THE BS
Back of Bottle™ / BOB™ provides you with everything you need in a top-shelf product, minus the BS. Innovative, high-performance formulations using premium ingredients without the mystery. Luxury without clichés. BOB™ is for hair, not hair types.
BEAUTY WITHOUT TOXIC ATTITUDES
Back of Bottle™ / BOB™ celebrates diversity and inclusivity, and believes in the beauty of personal identity.
OUR INGREDIENT STORY
Back of Bottle™ / BOB™ is formulated with ingredients that are high-performance, clean, green, and sustainable.
Innovative formulations crafted with new-to-industry, scientifically proven ingredients and technology.
Enhancing the health and well-being of scalp and hair, Back of Bottle™ / BOB™ shampoos have NO sulphates or other harsh surfactants that may strip natural oils and irritate skin. Back of Bottle™ / BOB™ shampoos + conditioners have NO silicones which can build up on scalp and skin, causing issues.