Invati Men Preview Event

Thicker, fuller hair belongs to everyone.

Men, welcome to the fray.

On Monday, May 16, we demonstrated to some special Aveda Men that the concepts of wellness, pampering, and scalp health belonged to all Civello guests–not just women. A group of male editors & social influencers were invited for a preview of the new Invati Men system, along with the full signature Aveda experience, including: consultations, sensory rituals, custom hair cuts, all within our beautiful Studio at Civello Rosedale.

Each of the new Aveda men started with a full, revealing scalp camera consultation. Scalp physiology, proactive care–these were all valuable lessons that the attendees were eager to hear more about. They then received a stress-relieving neck, shoulder, and scalp massage, before heading to the basin for their hair to be washed with the new Invati Men Nourishing Exfoliating Shampoo. Back at the chair, the Invati Men Scalp Revitalizer was applied and massaged in, prepping their hair to be as thick and as full as could be. We then finished with a custom cut.

Throughout the event, Invati Men took prominence. Despite the differences in hair stories, each man had their own targeted concerns that applied to their individual hair types. No matter how curly, fine, light or coarse their ‘dos, “thicker, fuller hair” was desired by all unanimously.  

The men who found that their hair densities were taking a decline loved the usability of Invati Men. In just two steps, they were set. And yet, for those who loved their thickness, Invati Men presented a sense of security. Clearly, Invati Men belongs to every man.

A huge thank you to our artists that day: Aveda Canada & Civello creative directors, Kristjan Hayden & Dylan Sit, Aveda Canada Retail District Manager, Cydnie Kalkhourst, and Senior Stylist at Civello Queen St., Gabo Hernandez Rojas.